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Case Studies
A closer look at the strategy, creativity, and results behind the work. Explore real projects to see how thoughtful marketing can turn challenges into opportunities and ideas into measurable results.
01
The Finch - Sunday Brunch
A social media campaign created to build awareness around Sunday brunch at The Finch and position it as a go-to weekend experience. The campaign focused on showcasing the food, atmosphere, and personality of the space through engaging content designed to capture attention, spark interest, and encourage local customers to make The Finch part of their Sunday plans.
02
Wicked House of Hair - Influencer Campaign
Wicked House of Hair wanted to expand beyond salon marketing and establish the owner as a recognizable voice within the beauty and hair industry. The goal was to create authentic, brand-friendly content that showcased her expertise and personality while building relationships with hair and beauty brands.
03
The Finch: Weekday Experience Campaign
The Finch wanted to increase weekday traffic and generate more consistent sales during traditionally slower days. The strategy was to transform underperforming weekdays into recurring social experiences, beginning with Salsa with a View in partnership with Salsa Pittsburgh. From free salsa lessons and social dancing, the concept expanded into themed events including Disco on the Deck, Dance Through the Decades, ’80s Nights, and college-focused Back to School parties, DJ nights, and house-style events.
04
Summa Health Pinterest
Summa Health’s Pinterest presence presented an opportunity to expand the organization’s digital reach and connect with audiences searching for health, wellness, and medical information. The strategy focused on creating useful, visually engaging content while optimizing Pinterest as a discovery and referral channel to drive users back to Summa Health’s website.
