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01 Case Study:
The Finch Sunday Brunch
A social media campaign created to build awareness around Sunday brunch at The Finch and position it as a go-to weekend experience. The campaign focused on showcasing the food, atmosphere, and personality of the space through engaging content designed to capture attention, spark interest, and encourage local customers to make The Finch part of their Sunday plans.
1
The Objective
Build Awareness & Drive Brunch Traffic
Introduce The Finch’s brunch experience to the local audience, increase awareness of the offering, and encourage more customers to visit during brunch hours.
2
The Strategy
Create a Brunch-First Content Strategy
Develop a social media strategy centered around the food, atmosphere, and overall brunch experience. Focus on visually appealing content, local audience targeting, and consistent messaging to position The Finch as a go-to brunch destination.
3
The Execution
Content That Makes You Want to Brunch
Created and managed social content including photography, video, graphics, Reels, captions, and promotional posts designed to showcase the menu and create excitement around the brunch experience.
4
The Impact
Turn Attention Into Action
Use engagement, reach, and audience insights to evaluate campaign performance and identify opportunities to strengthen future content, increase visibility, and drive more interest in brunch.
The Result
The campaign helped increase awareness and engagement around Sunday brunch by putting the experience front and center across social media. Through consistent, visually engaging content, The Finch was able to showcase its menu, atmosphere, and personality while creating stronger interest in its brunch offering and encouraging customers to make plans to visit.
Interactions
over 150k+ views on a single platform, 112k+ accounts reached, 15k+ engagement, nearly 1k link clicks
Reservations
91-557% reservation increase range due to campaign success
