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02 Case Study:
Wicked House of Hair - Influencer Marketing Campaign
Wicked House of Hair wanted to expand beyond salon marketing and establish the owner as a recognizable voice within the beauty and hair industry. The goal was to create authentic, brand-friendly content that showcased her expertise and personality while building relationships with hair and beauty brands.
1
The Objective
Build the Owner's Personal Brand
Position the salon owner as a beauty and hair content creator while increasing her visibility and credibility within the industry.
2
The Strategy
Connect With the Right Brands
Identify hair and beauty brands that aligned with her personal style and salon expertise, then develop a targeted outreach strategy to introduce potential partnerships and product collaborations.
3
The Execution
Create Content That Gets Noticed
Developed social media content featuring products, tutorials, reviews, and authentic behind-the-scenes moments. Content was designed to feel natural to her personal brand while giving participating brands meaningful exposure.
4
The Impact
Building Influence Beyond the Salon
The campaign expanded the owner’s presence beyond her salon audience and helped establish her as a creator within the beauty and hair space. Strategic brand outreach and consistent content creation created new opportunities for product collaborations, industry recognition, and long-term brand relationships.
The Result
The campaign successfully connected Wicked House of Hair with hair and beauty brands, resulting in complimentary products, new brand relationships, and increased recognition for the salon owner as a content creator. The content also created a foundation for future collaborations and continued growth within the beauty industry.
Interactions
over 150k+ views on a single platform, 112k+ accounts reached, 15k+ engagement, nearly 1k link clicks
Reservations
250% reservation increase due to campaign success
70% Sales Increase
Sales increase due to marketing campaign
